Niche Job Boards

After serving as the MD of REC's technology subsidiary and doubling up as their acting technology director during the highly innovative and productive 'Osborne years', I developed a specialism in online recruitment and recruiting technology.

I saw everything from the existing to the truly innovative, however, one technology stood out from the crowd and I am delighted to be heading up its penetration into the UK marketplace for many reasons.

Brainhunter provides its proprietary job board technology to professional body's and membership groups in partnership, to enable them to add a new member/audience service and capitalise on the myriad of benefits of operating a professional niche job board.

These include, adding a specialist membership/audience service to support its career aspirations, injecting a number of ways of generating new revenue streams, driving additional individual and corporate visitors to the host site and enhancing search engine ranking due to the dynamic content created by the job board.

I chose the picture above because it highlights one of the key areas of negative feedback I was given continuously at REC regarding the excessive volume of unsuitable applicants provided by online channels, a problem solved by all Brainhunter powered job boards.

One of the main reasons I was bowled over by Brainhunter's technology was that it matches each online applicant to the posted job specification across 200 data points and separates applicants into 'A' and 'B' matched lists. This ensures the best candidates on paper are not buried at the bottom of the pile. In addition, Brainhunter only works with organisations with an established professional membership, so advertisers know in advance they are targeting their efforts to the correct audience.

In addition, the advertiser desktop operates as a mini ATS and enables all candidates to be communicated to at the click of a button and suitable candidates routed within the recruiter and employer with ease.

Job seekers are the main focus of Brainhunter's attention, which is why they are given four levels of data security to ensure they are in complete control of who does and does not have access to their personal details.

Finally, Brainhunter has bridged the gap between online recruitment and print advertising by enabling all advertisers to surround each job posting with a four sided template to promote their corporate and employer brand and communicate their key recruiter/employer messaging.

During my years before, during and after REC I watched and commentated on the development of the online recruitment industry and in my opinion the only real change is the mass of boards that have developed without a tremendous amount of innovation or methodology to serve up suitably matched candidates to recruiters and employers.

The result is the propensity for recruiters and employers to have to purchase costly matching and parsing technology or spend valuable man hours matching more CV's than ever to job specifications.

Surely the job boards should take some responsibility in supporting their clients to achieve maximum efficiency. Brainhunter certainly does!