Three buzzes make a big buzz - Zubka!

So the biggest buzz words in recruitment are web 2.0, social networking and the passive candidate.

It's no surprise then that Zubka has captured the hearts and minds of us technology and innovation commentators because it hits all of these bases in one go!

Web 2.0 - A clear example of how to incorporate the phenomenon of social and business networking and relationship management, with the aspirations of people to make money from the internet.

Social networking - Gives people the opportunity to communicate with and refer their friends, colleagues and contacts within their on and off-line networks to hirers advertising on the Zubka platform and at the same time earn a fee for doing so.

The passive candidate - You see a job on Zubka that someone you know will be ideal for. Chances are they are not job hunting but as soon as you connect them with the job, that changes in an instant.

Zubka is a source of quality candidates for recruiters and a potential new revenue stream.

For recruiters, Zubka will help them to fill more jobs, succeed with more of those hard to fill positions and enable them to accept out of scope roles all leading to an enhanced relationship with their clients.

In addition an opportunity exists to monetise candidates in their databases that they haven't yet placed with an existing client.

One to engage with.