Friday 23 March 2007

Websites - Feature Rich or Fluff?

I have to admit there are some fantastic feature rich traditional and online recruitment websites out there, however, is the focus on increased functionality enhancing the candidate/client experience?

The answer is of course yes if users engage with and benefit from the functionality provided, however, I wonder if in the traditional and online recruitment industry, the candidate/client experience is compromised at the expense of sites being made to jump through hoops to win technological development awards and stroke the ego's of developers/operators.

There is of course only one way to build a website that will endear itself to a target market and that's to ask users what they want it to do for them.

I have heard/read far too much critisism in the last three years about recruitment agencies and job boards not providing an acceptable online candidate/client experience and using the internet to support the numbers game.

If candidates and clients demand additional features from your site to aid their employment aspirations; bring it on. If not; keep it simple and aim for quality not quantity!

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