Winter Blues

Well the news continues to look cold and bleak; but then it always does if you choose to believe it. I admit to being a perennial optimist but even with a pessimists hat on I still don’t buy the media puff and hype about recession. I will accept down turn and that things are going to get tough for a while but as the saying goes “When the going gets tough etc”.

What really convinced me that economists are starting to muse about recovery was the announcement last week by GB that we could face recession, and this came at the same time as the Bank of England announced a net deficit of 0.5% negative growth over the last 3 months. When politicians announce gloom they usually have the magic trick under way and are ready to reveal the ‘rabbit’. Watch for January when they announce that they have saved the day, avoided recession and we are heading back for happier days. But then what do I know … I’m only a businessman.

Think of the down turn as a snowy day when you have to travel on a motorway. It’s unlikely that you can safely do 90 mph (sorry, 70 Officer!) or do 30 in top gear but you can come down a few gears and be ready to put your foot down when the road ahead clears. I say bide you time, do all the housekeeping that you have been putting off during the busy days; start with the database and refresh the content, do some internal brainstorming, keep closely in touch with clients, sympathise with their woes, write press releases and start telling everyone how well you are doing. Above all be ready for 1st January when hearts and minds turn to the future and they go in search of the New Year Recruiter.